Writing

Practical notes on business messaging, written for the people who actually answer the messages.

30 August 20264 min read

Four numbers that tell you if your support team is actually working

Message volume is not performance. These four are.

25 August 20263 min read

Why bulk WhatsApp senders get your number banned

The tools that promise unlimited messages work by pretending to be a phone. Meta can tell.

18 August 20264 min read

WhatsApp Business app or WhatsApp API: which one does your business need?

The app is free and fine for one person. The API exists for the day that stops being true.